Infertility practices perform exciting, life-changing work every day, and gaining positive news coverage for such work is a mission we embrace. The stories exploring the groundbreaking technology used and the patients' dramatic backstories stories are compelling.
Infertility-focused media stories will typically target trends - like more women freezing their eggs, technological breakthroughs, flash freezing to optimize egg health or unique patient life stories. The best stories include combinations of all of the above.
We work with you to find those compelling patients and ideas, and we present these stories to highlight your practice and the remarkable care you provide.
Infertility-focused media stories will typically target trends - like more women freezing their eggs, technological breakthroughs, flash freezing to optimize egg health or unique patient life stories. The best stories include combinations of all of the above.
We work with you to find those compelling patients and ideas, and we present these stories to highlight your practice and the remarkable care you provide.
Colorado Media
City: Denver
Publication: KMGH-TV Date: 10/16/2017 This story about Mary Woodka freezing her eggs after being diagnosed with breast cancer accomplished many of our goals for CCRM. It educated women about the ability to quickly freeze their eggs after a cancer diagnosis and about the hope that CCRM and its doctors offered these women in the midst of a challenging time. Ad Value: $9,195. 34 |
City: Denver
Publication: KMGH-TV Date: 11/14/2017 Molly Nash's story demonstrated the value of our earned media efforts. It highlighted the cutting-edge technology that CCRM has been using for decades, underscored why CCRM and founder Dr. William Schoolcraft are known as pioneers in the field, and it tugged at viewers' heart strings to see how far this remarkable family has come in life thanks to science, hope and a whole lot of love. Ad Value: $22,350.09 |
City: Denver
Publication: Denver Business Journal Date: 9/6/17 This story was an important opportunity for our client in the business community in Denver and around the country, as it was picked up by other publications and obtained vast readership in the U.S. Our goal was to tell this specialized audience about the infusion of capital into the CCRM network of clinics. It reinforced that CCRM is a national leader in the field of reproductive medicine because of its top-notch doctors, research and ability to help couples conceive. Ad Value: $143,850.00 |
National Media
City: Washington D.C.
Publication: ABC7, News Channel 8 Date: This story first aired 11/8/17 and then several times over the holidays; 11/20, 11/21, 11/22, 11/23, 11/24 and 11/26. This feature about Traci Kodek accomplished many of our communication goals. The piece is about a woman trying to conceive later in life (after age 35) and the challenges she faced. Traci fit the profile of many women trying to have children later in life that CCRM works with. Traci suffered 9 miscarriages before coming to CCRM and undergoing Comprehensive Chromosome Screening (CCS). The procedure helps CCRM physicians determine the most healthy/viable embryos, reduces the risk of miscarriage and increases success rates. Of course, the story had a happy ending with the birth of Traci’s beautiful daughter, Zola. Ad Value: $8,282.90 City: New York City
Publication: Cosmopolitan Magazine Date: 9/11/17 This article featured actress Busy Philipps and her experience with an ovarian contusion. April Batcheller, M.D., a reproductive endocrinologist from CCRM's Minneapolis location, was interviewed. The article detailed Busy's condition, and highlighted advice from Dr. Batcheller. A publication of this magnitude mentioning CCRM was an amazing accomplishment and gained premium exposure for the company on a national level. Ad Impressions: 29,990,000 |
City: Minneapolis
Publication: KARE11 Date: 10/19/17 This piece showed how powerful personal stories are for our clients, and why we worked so hard to find patients like Chelsea Ritchie in the new CCRM markets we supported with public relations. After a decade of trying and multiple miscarriages, Chelsea and her husband Josh now have twins. But even in the midst of their struggles, Chelsea found the strength to give others hope and support through her coffee mug exchange. This story aired in eight additional television markets outside of Minneapolis because it was so moving and inspirational. It accomplished our goal to show women and couples with conception challenges that they’re not alone and they shouldn’t give up, because infertility doctors can help even the most challenging cases. Ad Impressions: 2,190,000 |